Industry players respond to rising consumer health consciousness and concerns over nutritional deficiencies and food safety
In response to rising health consciousness among consumers, packaged food manufacturers continue to make their products healthier. This includes reducing the fat, sugar and salt content of their products.
Government initiatives endeavour to ensure food and beverages are healthier for the population
In addition to wide-scale nutritional deficiencies, with millions in the country lacking vitamins and minerals in their diets, there are also high rates of obesity and diabetes in India. These rates have forced the Indian government to take measures to improve the health of its citizens.
Companies actively introduce health and wellness products
Challenged by the entry of small companies and start-ups offering health and wellness products and encouraged by the government measures to improve the health of the population, larger manufacturers are actively introducing products that are healthier. For example, they are committing to reducing the amount of fat, sugar, salt and caffeine in products.
Modern grocery retailers gradually gains distribution share
Traditional grocery retailers remained the dominant channel for health and wellness food and beverages in 2019 due to the convenience and widespread availability of the stores. However, the value share of modern grocery retailers is significant and slowly rising for most categories, as supermarkets and hypermarkets expand into semi-urban areas.
Robust growth expected to continue for health and wellness products
The increasing availability of health and wellness products and the expansion of distribution will provide consumers with more choice. Growing awareness of the benefits of consuming health and wellness products will also help to drive demand.
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Source : Euromonitor