The continued growth of beauty and personal care in Australia in 2018 was driven by various factors. The expansion of beauty specialist retailers Mecca and Sephora (premium beauty) and para pharmacies Priceline and Chemist Warehouse (mass beauty) have given major support to the growth of beauty and personal care.
Experiential Beauty and Personal Care retail is a key trend
The Experience More megatrend characterized the Australian beauty and personal care retail industry in 2018. Consumers have sought better experiences in beauty and retailers have responded in a number of ways.
International players continue to enter Australian beauty and personal care. Amorepacific Group has entered Australia through the launch of its mid-range brand, Laneige, in Sephora stores and online.
A-Beauty and Health Aligned products support Growth
Consumers are increasingly prioritizing their own health, with healthy lifestyle habits becoming a normal way of life. Consumers’ demand for natural ingredients continues, with a significant focus on the skin’s barrier and how to protect the skin from the external environment using natural ingredients.
Beauty and personal care will continue to grow in Australia. Nevertheless, growth rates will largely depend on innovation and manufacturers’ capability to develop products that respond to consumers’ needs to look and feel good.
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Source : Euromonitor