Organic Bedding Market Resurgent, with Heightened Uptake of Premium and Eco-friendly Linen
The global organic bedding market is projected to grow at a moderate CAGR of 4.7 %. A shift in consumer preference towards the purchase of premium quality lifestyle products, and the rising importance being given to sustainability is a major factor driving the growth in the industry. Further, products made from natural materials, and the demand for durability among new consumers is also expected to positively influence the organic bedding industry.
Further, organic bedding materials are produced without the use of any chemical additives, which allows for better health and comfort, as they are free from toxins in conventional pesticides. In addition, these materials also make use of eco-friendly dyeing, bleaching, and finishing processes, which allows for easier spine alignments, higher quality of sleep, and minimal risks of side effects. The industry is supported by increased expenditure in the remodeling and home improvement sectors.
Mattresses and Bed Linen Account for More than 50 % of Organic Bedding Revenue
In terms of product types, mattresses with organic bedding materials are anticipated to account for more than 24 % of the overall market share with a moderate CAGR of over 4 % during the forecast period. The growth can be largely attributed to higher incidences of backache across different demographics, most of which are associated with issues of sleeping postures. Consequently, the increasing importance being given to the quality of sleep has supported the adoption of high-quality organic bedding in terms of innovative product advancements to promote sound sleep there.
Bed linen is, however, the largest segment in the market accounting for more than one-third share of the overall market, which is primarily driven by the increased consumer inclination towards eco-friendly and sustainable products, which supports the demand for organic bed linen. These have gained popularity on a positive perception in terms of improved brain health. Innovations in materials allow for better cooling, breathability, and also minimize exposure to allergens.
Source : FactMR
Hospitality and Health Awareness, Drives Asian Market for Organic Bedding
The global organic bedding market is displaying a high level of competitiveness, with major market players such as COYUCHI, SOL ORGANICS, Good Night Naturals, The Organic Mattress, and The Natural Sleep Store seeking to strategically open up new product lines, with innovations in materials and production design, in a bid to bolster their product portfolios and to leverage the popularity of organics.
Countries in the Asia Pacific region are cumulatively dominating the global organic bedding market accounting for nearly 39 % of the overall market value. The growth can be attributed to growing retail networks in the region and a rise in infrastructure activities in emerging economies of India and China supporting the hospitality sector activities.
Faster urbanization and growing populations with higher spending potentials is expected to have a positive impact on the industry. The consumer preference for organic, natural products is also driving the demand in North America, which is witnessing increased investments in luxury, organic bedding owing to the widespread trend of nuclear families in this region, which has been supported by a direct to consumer sales approach by manufacturers in the region.
Source : FactMR
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Source: Fact.MR