Sunglasses of the future to include Smart technologies
A new product subcategory namely smart sunglasses is projected to gain importance in the coming years. These sunglasses are projected to offer several features such as Bluetooth connectivity, headphones with mic fitted within the product that will allow a consumer to listen to music and talk hands free, thus replacing ear buds.
Rise in demand for affordable luxury
As sunglasses continue to grow in India due to several factors such as the sunny and hot climate in the country, fashion consciousness, consumer awareness, rise in disposable incomes etc, there are several players in the country that are creating offerings to capitalise this opportunity. This has given rise to trends such as affordable luxury in the country where players are launching products that are of premium quality but without the heavy price tag to attract young consumers who do not mind paying a slight premium for quality products.
Increasing awareness of using sunglasses to protect vision will aid growth
Though sunglasses continue to enjoy a more commoditised status as a fashion accessory, companies are now gaining more sales even from consumers who are seeking them to protect their vision from harsh UVA and UVB rays, dust, etc. As consumers read more about the adverse impact of these rays and dust through websites, blogs, etc, their awareness levels have risen and they are now seeking these accessories to not only offer good looks but also have a functional value to them.
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Source : Euromonitor